![Hyper-personalization in retail | Shopify Retail blog](http://cdn.shopify.com/s/files/1/1246/6441/files/Untitled_design_cc0ae0cd-cab5-40d8-8890-8f9f44da334d.png?v=1540999551)
Author
Toni Akinwumi
Toni is a content creator and writer at Shopify who is also an entrepreneur. She enjoys finding new brunch spots in her city and listening to podcasts on her long commute to work.
![Hyper-personalization in retail | Shopify Retail blog](http://cdn.shopify.com/s/files/1/1246/6441/files/Untitled_design_cc0ae0cd-cab5-40d8-8890-8f9f44da334d.png?v=1540999551)
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