Shopify vs. Wix
Discover the all-in-one platform to handle your business’ complexity and take you to the next level with Shopify.
![Green sweater in an add to cart tile. A line graph floats on the right showing online store conversion rate.](https://cdn.shopify.com/b/shopify-brochure2-assets/2acd2f1defc056e054cc0b7214dd5993.png?width=839&height=629)
Join top brands powered by Shopify
Manage your way
Run your business, your way
Explore Shopify’s powerful tools to make customizing your brand or running your back office more streamlined than ever before.
![A furniture website next to a Shopify editor window](https://cdn.shopify.com/b/shopify-brochure2-assets/8d747afee3fe5f4a5cd69faac7e772f8.png?width=1059&height=519)
Everything you need is in one place and easy to control—that’s probably the best thing about Shopify Plus. Having tools like Shopify Markets native within Shopify that anybody can set up, even if you’re not a developer, has helped us grow our business.
Sell more
Sell more with the best converting checkout
Shopify’s checkout lifts conversation by 15% on average, and it’s built into every store. Pack it with features customers love like express checkout, discounts, gift cards, and local pickup and delivery.
![A phone screen showing a woman wearing a sweater on TikTok wth floating social media icons around it and a line chart showing audience growth.](https://cdn.shopify.com/b/shopify-brochure2-assets/0046bcfcf9428a763f7bc2b190a5eecb.png?width=1059&height=519)
Scale without compromise
Keep more money in your pocket
Save on total cost of ownership and get a higher return on investment while scaling—without compromising your bottom line.
![A product inventory list showing icons, names of shoes, category, and quantity. A rising line chart showing orders over time.](https://cdn.shopify.com/b/shopify-brochure2-assets/44fd31b3f3e72a5a493131221e7a54d4.png?width=1059&height=519)
Find a Shopify plan that’s best for you
Whether you’ve got a new idea you want to explore or if you’re ready to sell all over the world, there’s a Shopify plan that’s right for you. Check out plans and pricing.
Get more features
Technology that grows with you
Commerce is changing like never before, but Shopify is single-mindedly focused on keeping you at the cutting edge. With thousands of engineers, Shopify is shipping countless annual commerce updates—from integrating AI across the platform, to offering omnichannel selling tools.
Shopify Editions
All the latest updates, all in one place
We're constantly evolving our powerful global platform to make commerce better for everyone. Now twice a year, we publish a rundown of everything we’ve built in Editions.
Transfer your data
Migrate your way
There are tons of ways to migrate your data to Shopify. Choose the one that works for you based on your business needs.
![A website selling home goods with floating icons and purses around it](https://cdn.shopify.com/b/shopify-brochure2-assets/9178ffed45b1b6bf4999d2da9e22139b.png?width=1059&height=519)
![An icon of CSV file that leads to a product inventory window](https://cdn.shopify.com/b/shopify-brochure2-assets/0484dc9a3a266837dc17fb4f3a174e00.png)
For smaller businesses
Migrate manually
For a simpler approach, manually transfer your store’s data using a CSV file. This will import products and customers to your new Shopify store.
- Note that some data like orders and blog posts can’t be moved this way.
- Copy text from your current store’s pages and paste it in your new Shopify store where you need.
![A refresh icon that leads to other icons of a price tag, person, paper/pencil, a package, and a website](https://cdn.shopify.com/b/shopify-brochure2-assets/a60dcbcfb90d9977e71ec47e5385ab3a.png)
For fast setup
Move with a migration app
Migrate your store quickly. Use a third-party migration app from the Shopify App Store.
- Transfer essential store data, including products, orders, customers, reviews, and more.
- Keep your store's SEO and overall integrity intact throughout migration.
![An API icon that leads a product inventory window](https://cdn.shopify.com/b/shopify-brochure2-assets/1b4f87add8a9e7f4235343b5949b28f9.png)
Foe large businesses
Hire a Shopify Partner
Work with a Shopify Partner to manage and complete your migration.
- Collaborate with a Shopify Partner that specializes in migration for your industry and size.
- Some partners may use Shopify’s API to create a custom migration solution tailored to your needs.
![A chat window conversation](https://cdn.shopify.com/b/shopify-brochure2-assets/e0a6642a266ff38e350c577a5584404c.png)
Customer support
24/7 Support
Get help at any point in the process, from importing data to building your store from our award-winning customer support team.
Shopify support is available 24/7, no matter which plan you’re on. You’ll also have access to help docs, webinars, blog posts, and online courses to guide you along the way.
Resources
Learn why brands are switching
Discover helpful resources on the differences that separate Shopify vs. Wix.
![](https://cdn.shopify.com/b/shopify-brochure2-assets/b424bfa0b8c755ab3ba3e865a473a3f0.png)
Article
10 Best Ecommerce Website Builders for Your Online Store
Explore these best-in-class commerce website builders to get you up and running in minutes.
![](https://cdn.shopify.com/b/shopify-brochure2-assets/c17e6f122eeb9074d70eb071e805af14.png)
Article
10 Best Wix Alternatives for Building Websites in 2024
Check out the best alternatives to Wix for building your website that matches your needs.
![](https://cdn.shopify.com/b/shopify-brochure2-assets/c0a1d47f9a2da6e8c65da09d8eeb804d.png)
Founder stories
How Tajinebanane Managed 3x Annual Growth and Built an Empowering Community
Marvin Cavaillé of Tajinebanane shares with us the journey of building a brand for breastfeeding moms—growing a community before selling a single product.
![](https://cdn.shopify.com/b/shopify-brochure2-assets/f874586b9ab4b84702e2bd9c7e914222.png)
Help center
Migrate from Wix
This guide outlines how to migrate your store to Shopify from Wix. You can use it as a starting point and as a reference to make sure that you don't forget any key setup tasks.
Frequently asked questions
Shopify vs. Wix
Switch to the all-in-one platform
Try Shopify for free, and enjoy your first month for $1 on select plans. Explore all the tools and services you need to handle your business’ complexity from the internet’s most customizable platform.