Unified

About

Business description

Unified are a Shopify partner agency specialising in bold strategies for premium B2C and B2B brands, with a strong focus on growth, design and migration. With over a decade of experience, Unified build Shopify websites that drive results.

The Conran Shop collaborated with the Unified design team to create storyboards and wireframes, crafting a fresh design for the new Shopify site. This included some key UX improvements and innovations, such as 360 AR technology, a sidebar fly-out navigation for product listings, and a ‘quick look’ feature. 

The project took four months from design to go-live in July. We optimised the site for mobile, ensuring Boodles’ website was both visually appealing and functional across devices. The design evolved through client collaboration, focusing on creative, personal touches like infographics and illustrations. Interactive elements, such as an interactive map, kept users engaged. 

We launched the new website quickly, addressing multiple country sites, poor site speed, and SEO. Using our high-performance Origin framework on Shopify, we enhanced design and functionality to meet Wunderbrow's needs. With an experienced project manager, we refined brand positioning and user journeys. Through agile collaboration, we delivered a great site and built a lasting partnership.

We re-platformed Finnies to Shopify using our custom theme, Origin. Designed by top e-commerce experts, it delivers a unique user experience. For Finnies, this meant recreating their personalised in-store feel with features like a WhatsApp button. We also built a sleek filter system, redesigned the menu and integrated an ERP system, delivering a design that balances luxury with approachability.

With a tight deadline, we formed a team with Flying Tiger and quickly adapted to their brand. Using Akeneo for a new PIM, we re-architected their platform to integrate with Dynamics AX and Shopify Plus. The site supports multi-currency and multilingual features, with Klevu search. In three months, we designed the EU site, implemented the PIM, and delivered the Shopify Plus site on time.