Plus partner

Diff, a VML Company

Accepting new clients

5.0

(50)

|

Partner since February 2011

Diff, a VML Company

Social links

Primary location

Montreal, Canada

Languages

English, French

About

Business description

Accelerate your brand with Diff, the force behind Shopify's top performing stores. Benefit from 12 years of expertise and 900+ projects, propelling both market leaders and emerging brands. Don't just prepare for the future—be the one to define it. 

Other services

Checkout upgrade, Custom apps and integrations, Headless commerce, International expansion, Ongoing website management, POS setup and migration

Industries

Clothing and fashion, Food and drink, Health and beauty, Jewelry and accessories

Featured work

Gorjana | Redesign

Facing the challenge of enhancing gorjana's mobile-first, user-centric website to support in-store experiences, Diff crafted an omni-channel solution to boost conversion, AOV, and fine jewelry sales. Through UX workshops, a site redesign was executed with features like "Shop the Look," curated PDPs, and comprehensive search. The outcome: a seamless shopping experience with increased engagement. 
View featured work

RUDSAK | Omnichannel, POS, OMS

RUDSAK faced challenges with omnichannel order management, causing stock issues and customer dissatisfaction. Diff developed an OMS integrating Microsoft AX for efficient inventory across 23 stores. This streamlined shopping experience and operations, reducing delayed orders by 53%, saving labor costs, and significantly improving customer satisfaction.
View featured work

Boll & Branch | ERP Integration

Facing surging demand, Boll & Branch needed to scale rapidly. Diff's solution was an advanced ERP integration, optimizing operations and customer experience. This helped B&B achieve a 430% increase in revenue, surpassing $100 million, proving that business growth and sustainability can thrive together.
View featured work

Sakara | Subscriptions

Diff transformed Sakara Life into a $150M/year subscription powerhouse, increasing subscribers by 233% & achieving 26x revenue growth. Leveraging Shopify's API & custom integrations, they enhanced user experience with scheduling, substitutions, & add-ons, supporting nationwide expansion & operational flexibility.
View featured work

Giant Tiger | Digital Transformation, Replatforming

Diff supported Giant Tiger's largest transformation by replacing the end-to-end stack and replatforming to Shopify. We introduced middleware with a portal for in-store pickup, pick & pack operations, and shipping integration, addressing challenges like BOPIS and geo-localization. This overhaul modernized operations and enhanced customer experience, marking a new era in discount retail.
View featured work

Rating5.0(50)

Overall rating summary

Ratings based on  and 

  1. (49)
  2. (1)
  3. (0)
  4. (0)
  5. (0)

Reviews

O'Neill Canada

Quality of work

5

Communication

5
DIFF is always super efficient and gets the job done! Sometimes i dont even know things are broken, they fix them so quick :)

Service reviewed: Custom apps and integrations

Shopify merchant

Quality of work

5

Communication

5
As a new company in its beginning stages, Feldspar Brook needed a website that was simple and easily accessible for viewers and for users. And in all aspects, you had us covered. I would highly recommend your site to others who are looking to expand their business. Our website (www.FeldsparBrook.com) and our magazine is integrated fluidly. Our home page is simple yet engaging for viewers. Moreover...

Service reviewed: Store build or redesign

Sakara

Quality of work

5

Communication

5
Ben's team has been exceptional! They built us a custom app on top of Shopify that allows for a complex order transaction flow and syncs seamlessly with our back end.  They have also been incredibly responsive when we have had issues.  Having no in-house engineering talent, we have relied on them heavily to bring new features to life and are really impressed by their work!  Highly recommended.

Service reviewed: Custom apps and integrations

Ecru

Quality of work

5

Communication

5
I contacted Ben Crudo Consulting to help us integrate Shopify with our backend warehousing system. Him and his team were extremely helpful and knowledgable about this and got the job done for us in less than 5 business days. Additionally when I need to contact anyone from his company for support they respond very quickly and are always able to solve our problems. I would highly recommend...

Service reviewed: Custom apps and integrations

Shopify merchant

Quality of work

5

Communication

5
Ben Crudo Consulting has been instrumental in custom programming and implementing 3rd party technology onto our Shopify site. The are proactive and professional and come highly recommended.

Nomad

Quality of work

5

Communication

5
We have been using Ben and his team for about 2 years now, and unlike most other dev teams we have worked with, Ben is able to solve our coding needs, fast. Because he has a big enough team, he can always push bandwidth at a last minute project, no matter how complex the project. This is so so important. Also, Ben and team is so deep in with Shopify's system that they are so capable of doing ...

Service reviewed: Store build or redesign

Shopify merchant

Quality of work

5

Communication

5
What a find! I would give these guys 6 stars if I could, here's why... The Ben Crudo team has been a blessing for me and the design of my store, www,petalandpost.com. It was a rocky road leading up to my discovery of this group (there are a lot of developers out there with big claims and lousy execution). Ben Crudo Consulting thankfully cleaned up the mess created by a past developer and accom...

Service reviewed: Store build or redesign

Soylent

Quality of work

5

Communication

5
Ben and his team wrote a very sizable integration between two large e-commerce systems. They produced very high-quality code with a thoughtful web front-end.

Service reviewed: Custom apps and integrations

Grizzly Griptape

Quality of work

5

Communication

5
Ben and his team were imperative to the successful launch of our eCommerce platform. We implemented his bridge to push order information between shopify and our ERP software, and it has done everything we originally needed and more. Over the last few weeks as our company's needs have changed, so has the bridge, showing how truly flexible it is. Ben's team has been extremely responsive through...

Service reviewed: Custom apps and integrations

Shopify merchant

Quality of work

5

Communication

5
3rd Edge contracted with Ben Crudo Consulting to help us with custom development of a unique group buying beta website for our client. We had a very quick turnaround time. They were able to think out of the box and provide a unique solution for our needs. Ben and his team were extremely responsive throughout the development process and they certainly know Shopify inside and out. I was very pleased...

Service reviewed: Store build or redesign